Switching my pricing to Euro, but also making it tax-inclusive
Most people have noticed the… shenanigans that are affecting international trade at the moment.
But people might not necessarily appreciate how this affects small economies like Iceland.
Or, specifically, how this affects smaller currencies.
We’re still using our own Icelandic Krona. It’s not the most stable in the world, mostly because of the small size of our economy: it can easily be disrupted by changes in currency flows that would be considered minor in other countries.
Up until now, pricing in US Dollars has been the safest route to take for somebody like me, who is selling digital goods and services to both the US and Europe.
But this rubric has changed over the past couple of months. The dollar is more volatile and, because of how US politics are affecting international trade and tourism, there’s a very real risk that it might weaken even further in the future. Because the krona is such a small currency, its relationship with the USD is likely to be even more volatile than most other currencies.
US economic chaos also gives European businesses an incentive to migrate away from US-based services.
I’m not quite ready to do that with my payment provider, but an essential first step is to switch my pricing over to Euro.
This is effectively a price increase, my first since I started publishing.
But to offset that somewhat, I’m doing two things.
The first is that I’m switching to tax-inclusive pricing, which is a bit unfamiliar to many Americans but is the norm in Europe (indeed, it’s a legal requirement for consumer pricing). That means that even though a straight-up switch from $35 USD to €35 EUR could at the moment be effectively a 10% price hike, if you’re in a country that has a %10 VAT on ebooks, the switch is effectively a wash: the effective price is roughly the same.
But, to ease the transition, especially for those in countries with low to no sales tax or VAT on ebooks which might be hit more hard by this price change, I’m also offering a €5 EUR discount until the 19th of March.
Just use this discount code at checkout:
JACKPOTBEGINS
Or, use these direct purchase links that have the discount already included: